UPDATED. 2020-02-26 03:58 (수)
나이키, 2년만에 아마존과 결별...'직판 중단'(Nike halts sales on Amazon) - 영문 자막

나이키, 2년만에 아마존과 결별...'직판 중단'(Nike halts sales on Amazon) - 영문 자막

  • 박은경 기자
  • 승인 2019.11.14 08:58
  • 댓글 0
이 기사를 공유합니다

[서울=RNX뉴스] 박은경 기자 = Nike halts sales on Amazon.

The company will no longer directly sell its sneakers or clothing on the website.

The decision comes as the company rethinks its retail strategy, ending a pilot program that began in 2017.

"As part of Nike's focus on elevating consumer experiences through more direct ... relationships, we have made the decision to complete our current pilot with Amazon Retail." - Nike, via Bloomberg

The goal of the pilot was to eliminate counterfeit goods being sold through third parties on Amazon, which proved unsuccessful.

Bloomberg reports that Amazon anticipated the departure by developing a vetted network of third-party Nike sellers.

 



댓글삭제
삭제한 댓글은 다시 복구할 수 없습니다.
그래도 삭제하시겠습니까?
댓글 0
댓글쓰기
계정을 선택하시면 로그인·계정인증을 통해
댓글을 남기실 수 있습니다.